Xiaomi sold more than 300 smartphones every minute in the past 48 hours Xiaomi surpassed its own record of selling one million smartphones in 18 days last year during festive sales.
Xiaomi sold more than 300 smartphones every minute in the past 48 hours
Xiaomi surpassed its own record of selling one million smartphones in 18 days last year during festive sales.
Updated: September 22, 2017 5:49 PM IST
Xiaomi has added yet another feather to its cap. The company has now announced that it has sold one million smartphones in just 48 hours in the ongoing festive sale. Further, the company says that they managed to sell more than 300 smartphones every minute in the past two days of the sale.
Comparing it to last year’s sale, Xiaomi says that it has seen a significant increase from last year’s festive sale. To recap, last year Xiaomi sold more than one million smartphones in 18 days. Apart from that, Xiaomi has also announced that eight of the top nine selling smartphones at Amazon was a Xiaomi product.
Similarly, the Redmi Note 4 was the highest selling smartphone during Flipkart’s Big Billion Day Sale, contributing significantly to the overall sales number. The Flipkart’s Big Billion Day Sale that began on September 21 saw a total sale of more than 1.3 million smartphones in about 20 hours.
On the other hand, in the Amazon’s Great Indian Shopping Festival Xiaomi products like Redmi 4, Mi Air Purifier 2, 10000mAH Mi Powerbank 2 and Mi Band – HRX edition topped the charts in their respective categories. Xiaomi, as a brand ranked one during Flipkart’s Big Billion Day Sale as well as Amazon’s Great Indian Festival sale in the mobile category within 48 hours between September 20 to September 22.
Back in August, Xiaomi announced that it had sold 5 million units of the Redmi Note 4 in six months of its launch. Priced at Rs 9,999, it was one of the highest selling smartphones in Q1 and Q2, 2017, according to IDC. The company has a record of selling 250,000 Xiaomi Redmi 4A units in four minutes on the first day of its flash sale. Apart from that, the company also announced that in 3 years of its existence in India, the company sold over 25 million smartphones.
Commenting on the milestone, Xiaomi India online sales head, Raghu Reddy said;
We are extremely proud to be sharing this milestone with our fans, partners and employees. More than six months of rigorous planning and hard work has helped us set a new benchmark in the industry and within Xiaomi. Last year we sold more than a million smartphones within 18 days, and this year we were able to achieve a similar number within 48 hours. Based on what we know, no other brand has ever achieved this in India. Our carefully planning has also ensured that high selling smartphones such as Redmi 4 and Redmi Note 4 are in stock throughout the festive sale. We are extremely thankful to all our Mi Fans for their amazing support, and will continue to work hard to constantly outdo ourselves as we have done on many occasions in the past.
As of now, Xiaomi has been conducting the sale across platforms such as Amazon India, Flipkart, Tata Cliq, Paytm mall, mi.com, Mi Preferred Partner stores, Large Format Retailers, and Mi Home stores. Xiaomi has also dropped the price of the Redmi Note 4. Both, the 32GB variant with 3GB of RAM and 64GB variants with 4GB of RAM have got a price drop of Rs 1,000 and Rs 2,000 respectively. The smartphone is now available at Rs 9,999 and Rs 10,999 across all platforms.
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